Content Marketing & Copywriting – What’s The Difference?
This article looks at content marketing and copywriting and the similarities and differences between the two. We start with a look at content marketing, defining what it is and its …
Copyediting Your Own Work (Pt. 2): Tips, Tools & Techniques for Copywriters
When it comes to copyediting your own work, you’ll want to develop your own specific processes, with valuable reference documents and tools. To build your copyediting skills you need to …
Copyediting Your Own Work (Pt. 1): How To Ensure Maximum Accuracy & Style Without Editorial Assistance
This article about copyediting your own work is aimed at writers, particularly copywriters, bloggers and web content writers, looking to improve their copyediting skills. Perhaps you are a writer looking …
The Importance Of Style Guides In Copywriting & Copyediting
This article is for copywriters and copy editors alike. It examines the importance of style guides in writing, what they are, and how they’re used. We cover popular English style …
Copywriting Vs Technical Writing – What’s The Difference?
Copywriting and technical writing are two distinct disciplines that are both widely used in business. In this article we define what these two types of writing are, where and how …
New Google Analytics 4 Guide: What Changes Are In The New GA4? [2023]
Last update: July 2023. This article provides an overview of the new Google Analytics 4, with a look at the new features and functionality and how they compare with the older, …
Small Business Marketing For Beginners – 7 Steps To Success
The biggest small business marketing challenge is learning to do more with less. Knowing where to focus your efforts and how to manage your budget is vital. If you’re just …
Want To Rank #1? Here’s The Secret To Giving Google What It Wants
Want to know how to rank #1? Simple, give Google what it wants. It’s easier than you might think too because all the information you need is readily available. Ten …
Get Stuffed – Why Obsessing Over Keyword Density Is Costing You Rankings
Too many SEOs continue to obsess over keywords and keyword density. Some even doggedly continue the practice of keyword stuffing. But this approach has been rendered obsolete. By adding more …
Why You Need To Stop Wasting Money on Word Counts
Want to know the optimal word count for a piece of SEO content? It’s as long as a piece of string. There is no right answer because it’s not the …
