Content Marketing & Copywriting – What’s The Difference?
This article looks at content marketing and copywriting and the similarities and differences between the two. We start with a look at content marketing, defining what it is and its …
This article looks at content marketing and copywriting and the similarities and differences between the two. We start with a look at content marketing, defining what it is and its …
When it comes to copyediting your own work, you’ll want to develop your own specific processes, with valuable reference documents and tools. To build your copyediting skills you need to …
This article about copyediting your own work is aimed at writers, particularly copywriters, bloggers and web content writers, looking to improve their copyediting skills. Perhaps you are a writer looking …
This article is for copywriters and copy editors alike. It examines the importance of style guides in writing, what they are, and how they’re used. We cover popular English style …
Copywriting and technical writing are two distinct disciplines that are both widely used in business. In this article we define what these two types of writing are, where and how …
Last update: July 2023. This article provides an overview of the new Google Analytics 4, with a look at the new features and functionality and how they compare with the older, …
The biggest small business marketing challenge is learning to do more with less. Knowing where to focus your efforts and how to manage your budget is vital. If you’re just …
Want to know how to rank #1? Simple, give Google what it wants. It’s easier than you might think too because all the information you need is readily available. Ten …
Too many SEOs continue to obsess over keywords and keyword density. Some even doggedly continue the practice of keyword stuffing. But this approach has been rendered obsolete. By adding more …
Want to know the optimal word count for a piece of SEO content? It’s as long as a piece of string. There is no right answer because it’s not the …
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